ABOUT

01 - Writer and creative entrepreneur exploring how merchandise shapes culture and identity. Founder of Glue Factory and Krool Toys (2019-2024), pioneering viral merchandise campaigns for McDonald's, Nike, Travis Scott and other global brands. Created physical-meets-digital collectibles generating 9.7B+ impressions and multiple Webby Awards. Currently writing Merch World substack with Steve Hely (Veep, The Office), analyzing how branded objects reflect and influence contemporary life. Previous work includes creative strategy at Cinematic Music Group and venture capital at Supernode Ventures. Expertise in merchandise trends, brand collaborations, and the future of physical/digital goods.

02 - I also consult with small companies helping bring their products and brands to life.

03 - "All I know is that I don't know. All I know is that I don't know nothing." - Operation Ivy

04 - If you want to know what I'm reading click here and if you want to know what I'm watching click here.