ABOUT

01 - Founder of Glue Factory and Krool Toys, pioneering viral campaigns for McDonald's, Nike, Travis Scott and other global brands. Created physical-meets-digital collectibles generating 9.7B+ impressions and multiple Webby Awards. Currently writing Merch World substack with Steve Hely (Veep, The Office).

02 - I also consult with small companies helping bring their products and brands to life.

03 - "All I know is that I don't know. All I know is that I don't know nothing." - Operation Ivy

04 - If you want to know what I'm reading click here and if you want to know what I'm watching click here.